I start planning to blog about the books I read, and then I think I maybe I should be reading more smartypants-type stuff and fewer books purely for relaxation and entertainment.
Like maybe people won’t think I’m smrt if I’m honest on the (not-so) literary front. I mean, if I only discuss the GG award winners and educational non-fiction, it’s not lying exactly. Is it?
It’s brand strategy, choosing which dimensions of a brand to highlight and which to downplay. Right? I do that all the time. So maybe I should… edit my reading list.
And then I give my head a shake. My blog, my rules. Judge all you like. And if you tell me I made a typo in the second paragraph, you don’t even know me at all.